By Nexxen Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and…

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners
By Digiday Awards This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has…

Smarter B2B Content Marketing: A Pro Guide to Content Repurposing from Day One
By Theresa Meis It happens all too often: a B2B marketing team works hard on a great report, video or blog post, gets it launched to great fanfare, shares it once or twice, and then … it quietly disappears. Great…

In Graphic Detail: How AI is changing search and advertising
By Marty Swant AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising…

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
By Ronan Shields AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. In particular, some…
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